On your side
We succeed when you spend less time on your phone, not more time in our app. If those two ever pull apart, your time wins.
Six rules for building something people should use less.
These are the commitments we check our own work against.
No dark patterns
No guilt streaks, no manufactured urgency, no tricks to keep you subscribed. We will not fight attention traps by building one.
Private by default
How you use your phone is about as personal as data gets. We aim to collect as little of it as we can and to be plain about what we do with it.
Kind, not preachy
Nobody builds a habit by being scolded. The product should sound like a friend who remembers what you said you wanted.
Small steps over big resets
Ten pages tonight beats a digital detox you abandon by Thursday. We design for the smallest change that actually sticks.
Built to be put down
A good tool gets out of the way. We measure ourselves by what you did with the time, not by how often you opened us.